Cross cultural marketing blunder … here is the answer to the question.
When they pick up a book, the Japanese read from the back to the front and they don’t read from left to right. So, they read the advert the revers way from the way westerners would!
Their interpretation of the advert, therefore, was the following:
Now you wouldn’t want to take medicine to make you feel bad, would you?
Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets.
Contact me now for better international performance and increased profits
Tel: +44 (0) 207 1936 281
Email: deborah@deborahswallow.com
