Just to add emphasis that India really is one of the BRIC counties, Forbes, the prestigeous business publication, is now launching in India having teamed up with Network18, a leading Indian media group. Forbes India is the first Indian edition of any foreign news or business publication and is set to become the most influential business brand. So much so that it is expected to redefine in India how wealth creation will be understood, how business leaders will choose to lead, and even how business will be done. As someone working in INTERCULTURAL COMMUNICATION and INTERNATIONAL BUSINESS PRACTICES, I would certainly be interested in reading it!
In the inaugural issue, Forbes India features Lakshmi Mittal, the man who changed the face of the steel industry, and became the fourth richest man in the world. But now, for the first time in three decades, he faces his sternest test. The global slowdown has made his company post quarterly losses for the first time ever last year, and then another negative balance sheet in the next quarter. He’s not alone; the steel industry worldwide is going through a crisis. Everyone is looking to Mittal to show the way out.  The inaugural issue of Forbes India gives the most comprehensive look yet at this driven, determined man.

To further leverage its brand, a new half-hour weekly program entitled the Forbes India show will be aired on TV.  This will discuss opinions on issues and policies that impact the economy, and will also broadcast a wide array of business content ranging from leadership, economy and finance to international business and entrepreneurship.

Tags: cross-cultural communication, Forbes, Forbes India, India, intercultural communication, INTERNATIONAL BUSINESS PRACTICES, Lakshmi Mittal

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