The coming of Spring is celebrated in the Hindu religion over
several days during the Festival of Colours – called Holi. Holi is a time for fun rather than religious observance. It is the most vibrant Indian festival, when distinctions of caste, class, age or gender are set to one side. The practical jokes and games that surround Holi are thought to arise from the belief that the origin of the festival lies with Krishna who was very mischievous as a young boy and threw coloured water over the gopis (milkmaids) with whom he is believed to have grown up.

Cross-cultural differences in colour meanings are sometimes the least of our worries when communicating internationally. I have just finished off an article which is to appear in the next edition of Winning EDGE magazine for the Insitute of Sales and Marketing. In it, I caution marketers to know their target audience as different cultures ascribe various meanings to colours. How easy is it to convey the wrong meaning by getting colour choice wrong?

White in the west symbolises brides, angels, good guys versus funerals and death in the East; black in the West symbolises death, funerals and bad guys versus a colour for young boys in China and restoring balance in Chakra energy (Indian medicine). Then I went on a hunt to find out more. This is what I found out…

Chinese New Year is rich in traditions, rituals and folklores.
The celebrations take place over 15 days. It has been said that it is a combination of the US Thanksgiving, and Western Christmas and New Year. This is hardly an exaggeration! The origin of the Chinese New Year itself is centuries old – in fact, they say too old to actually be traced. All agree, however, that the word Nian, which in modern Chinese means “year”, was originally the name of a monster that preyed on people the night before the beginning of a new year. Previously, the Chinese lived in a totally agrarian society and only took a ‘holiday’ once a year after the harvest and before planting new crops. this coincided with the lunar New Year. The Chinese New Year is now popularly known as the Spring Festival because it starts from the Beginning of Spring.

I was recently sent an email with some amusing photos
comparing overcrowded trains in India and Pakistan (as pictured on the right) with slick, modern trains in other parts of the world. I began to wonder just how stereotypical were these pictures and whether any of them depicted a true-to-life view of train travel around the world. My investigation led to some interesting blogs and some stunning pictures.

This is a Mahayana Buddhist festival which in India is known as
Parinirvana. (Celebrated by some Buddhists on 15th Febraury). This festival marks the death of  Buddha and celebrates when, at the age of 80, he finally attained nirvana (enlightenment) and was released from the cycle of death and rebirth: freedom from physical existence and its sufferings. Mahayana or Theravada Buddhists meditate or visit temples or monasteries, and the day is treated as a social occasion. Nirvana Day celebrations vary throughout the world but usually include food preparation and the exchange of gifts such as money, household goods, or clothing.

Denying children’s rights is WRONG!  Put it right.
This is UNICEF’s annual event to bring to the world’s attention the plight of disadvantaged children around the world and to promote a change in their circumstances. Primarily, it is a day for school-age children and schools are invited to particpate by having a non-uniform day – but I believe it is just as important for ALL of us to take note and contribute in someway to make a difference. What can you do today to make the world a better place?

Follow the links here to get a fuller understanding about what is going on in the world:
UNICEF
Minority Rights Group International
UNHCR