English has become the World’s language – the means to communicate
across cultures. But, why and how has English made it’s way around the world? The main reason is that it has developed into “Globish” which is an overwhelmingly economic phenomenon. In a fascinating new book “Globish: How the English Language Became the World’s Language“, Robert McCrum offers a journalistic account which is both provocative and compelling of the rise of English and it’s impact on the world of economics, politics and culture.

Is this revolution a creature of globalization,” Robert McCrum asks, “or does global capitalism owe some of its energy and resilience to global English in all its manifestations, cultural as well as linguistic?

If you’d like to find out more about the history of the English language, and especially the story of English in India read this article which is a synopsis of Robert McCrum’s book “Globish For Beginners”.  Read The Washington Post’s book review here.

Tags: cross-cultural communication, English, globalisation, Globish, Languages, Robert McCrum

This entry was posted on Monday, May 24th, 2010 at 8:58 am and is filed under cross-cultural communication, General . You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.