The Bulgaria – US Gap. Is it a Bridge Too Far?
A simple cultural training programme, for a call centre in Bulgaria, has rapidly grown into a complex and vivid example of how relatively sympathetic cultures and countries can throw up major gaps in values and understanding, highlighting the differences in values between the old communist societies and the US customer-centric society.
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Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets.
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Tel: +44 (0) 207 1936 281
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