Interculturalists and cross-cultural communication
specialists
are the first to advise caution when it comes to using humour in international business. Copywriters and marketers often avoid humour for fear of offending readers in an increasingly diverse market place.
specialists
are the first to advise caution when it comes to using humour in international business. Copywriters and marketers often avoid humour for fear of offending readers in an increasingly diverse market place.
However, according to a recent study laughter may be a profit-enhancing business tool when used in negotiations by increasing trust and rapport. Read below to understand the role of humour on the early stages of negotiations and its subsequent impact on the trust between the negotiating parties – and, most importantly, whether there was any commercial gain…
Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets. 