If we’re lucky our cross cultural marketing blunders will only cause great hilarity. When we’re not, they can cause offence and cost us money. Here are a few of the blunders that some ‘big boys’ made. With all their marketing budgets they can still get things wrong. Cross cultural communication runs deep so it is important to research carefully the Cultural Codes for specific products or brands and do some well-undertaken market research.
Below you will find a selection of marketing blunders:
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Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets. 