English has become the World’s language – the means to communicate 
across cultures. But, why and how has English made it’s way around the world? The main reason is that it has developed into “Globish” which is an overwhelmingly economic phenomenon. In a fascinating new book “Globish: How the English Language Became the World’s Language“, Robert McCrum offers a journalistic account which is both provocative and compelling of the rise of English and it’s impact on the world of economics, politics and culture.
Is this revolution a creature of globalization,” Robert McCrum asks, “or does global capitalism owe some of its energy and resilience to global English in all its manifestations, cultural as well as linguistic?
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Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets. 