A nation is enriched by the people within it. The more diverse they are the more we are enriched as a whole, and the more we grow as individuals. I firmly believe that cultural diversity is our biggest asset – but then how can it also be a liability? The answer really is simple – in trying to help people retain their cultural heritage or ethnic identity we manage to lose the message about UNITY.
UNITY is something we – as a nation – apparently strive for, but it’s the one goal we consistently fail to achieve. The UK Government searches desperately to identify what is “Britishness” so that it can bring a sense of belonging and UNITY to the nation. It has consistently failed to do so. I believe that is because, in spite of searching for our distinctive core values, they have not dug deep enough into the values of the nation and fundamentally do not understand about our Cultural Code.
Why is it that the French are very secure in who they are and why do Americans pride themselves on taking the oath of allegiance and flying the flag? Why is it they seem to have UNITY – at least to the concept of nationhood – and we do not? That’s because they are French or American before they are anything else.
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Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets. 