In 1987, the World Health Organisation called for a world-wide 
abstinence from smoking each year of 31st May. Called the “World No Tobacco Day” this 24-hour long period is intended to draw global attention to the widespread prevalence of tobacco related illnesses and negative health effects which cause 5.4 million deaths each year. However, is it seems that non-Western nations take the day more seriously and protest loudest…
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Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets. 