It was just a small mistake from somebody trying to be helpful but it had big consequences. I was part of an international group staying in a hotel in Dublin, Ireland and a few of us were at the reception desk trying to obtain our receipts. The receptionist was having problems and was getting more and more flustered. Finally a German from our group leant over her computer to see what was going on and started offering advice by saying, ‘You have to click here and then here.’ at which point the receptionist burst into tears…

Hello, I'm Deborah Swallow and, for the last fifteen years, I've worked in over thirty countries addressing the complexities of people working internationally across multiple cultures, so individuals and organisations alike can gain an authentic competitive edge and win in international markets. 