When working internationally, there are certain principles
that are good to remember:
- Acknowledge differences exist
- Understand and analyse why those differences exist
- Appreciate the unique values, beliefs, attitudes, and behaviours of different cultures
- Adapt your behaviour — including your cross-cultural communication style — to meet the needs of others.
- Be sensitive to feedback and adapt accordingly.
When things just don’t seem to be going right… Remember:
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In South Asia the countries have a common colonial heritage
and many of the prevailing attitudes derive from that heritage. The richer, more educated people are very elitist and the poorer classes are very conscious of knowing their place in the multilayered social structure. They accept bribery as a part of normal exchange and view it as commission, not corruption. All these attitudes impact greatly the way business is carried out, with whom, and how things get done.
India is vast with many different cultures, religions and cultures. Referred to as one of the BRIC countries (Brazil, Russia, India, China) it has a fast-growing developing economy. Vast numbers of highly educated, numerate, English-speaking young people have supplied the necessary workforce for a growing high-tech knowledge economy. The modern India, with its Bollywood films, sits firmly by the side of its third world old India.
So far in this section you’ll find the Top Ten Tips for doing business in four countries of South Asia, along with opening times, holiday dates and festivities. These are: India, Pakistan, Sri Lanka, Myanmar (Burma).
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